Consumer Ironic Consumption: Luxury Apparel Purchase Rebounds in a Dismal Economy
نویسندگان
چکیده
منابع مشابه
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☆ The authors gratefully acknowledge financial sup Science Foundation of China (08CTQ008), the National China (70832001, 70902017), the Shanghai Pujiang Ta Competitive Research Grant from Hong Kong Polytech authors thank two anonymous reviewers and the gue Megehee, for their insightful comments on content acknowledge the revision suggestions by Alison Lloyd version of this article. ⁎ Correspond...
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ژورنال
عنوان ژورنال: Journal of Marketing Management (JMM)
سال: 2015
ISSN: 2333-6080,2333-6099
DOI: 10.15640/jmm.v3n1a6